Launching a Solo Private Practice 101

Learn how to open your own solo private practice with Adriana Alejandre, LMFT
Live Training


By Adriana Alejandre, LMFT, 

This live, 4-hour, national workshop is for BIPOC wellness professionals who would like to launch a solo private pay practice that affirms culture & social justice in policies within our practices. Adriana is in the process of creating this workshop into an e-course but at the moment the e-course is not ready. The workshop will be held live via zoom.

Upon registering, you will receive the Zoom link via email where we will met on Saturday, June 24, 2023 at 9am PST. Please check your time zone.

This class is only for individuals who are NOT in private practice already. If you are in a group practice and want to open/start your own practice, this class if for you. Associates/pre-licensed therapists are welcomed if they are close to completing their hours.

The price is per person.

Note: Legal aspects of each profession and state will be your responsibility to do research on.

Topics we will discuss:

Finding your specialties & niching down:

Learn the steps and considerations needed to find your specialties to market to your audience.
Type something

Legal Administrative Necessities

Run through the checklist thoroughly with explanations for each section to help you demystify the process to launch.

Pricing your services and creating sliding scales

Various situations and nuances will be discussed and taught to help you price your services for profit, and keeping equity in mind.

Branding and Marketing Strategies

Learn how to brand your practice, yourself, and about print and digital marketing strategies, including website content.

Communicating with Potential Clients

Discovering your language to screen clients, conduct intake calls and refer out will be given attention.

E-Book & Scripts

Receive an e-book summarizing workshop content & filled with referrals & discount codes.

Discussion & Built-in Community

Opportunity to ask questions after you watch modules & join our private community of members. 


We recommend joining if you are close to finishing your hours. This workshop focuses on helping clinicians launch their own practices assuming they are licensed. A 30-minute consultation with Adriana if recommended if you are an associate and looking for a supervisor to gain experience in private practice. As of August 2022, I will launch a 2 hr course for associates looking to join a practice and/or seeking to launch their own practice after post-licensure. 

No. As a group practice owner that launched a successful solo practice from 2017-2020, the steps and considerations to launching group practice are different. This course focuses on solo private practices. 

You're welcomed to purchase the course and review to be sure you have all the steps. Other options can include joining the Latinx Therapy directory's $21/mo or $180/year plan that include group consultations focused on marketing, or a private 30-minute or 1-hr consultation with Adriana Alejandre. This course focuses on the launching steps more so than specific marketing tips.

If interested in a private calls with Adriana:
Book here for a 30 minute consultation.
Book here for a 1-hr consultation.

Yes, the content is generalized for professionals in all states (US based). If you are concerned and have specific questions, please email me at before enrolling.

Unforturnately, I do not have knowledge or experience in this. You will learn how to market yourself and launch a private pay practice.

Latinx Therapy Club

Founder of Latinx Therapy podcast, directory and network. 

Licensed Marriage and Family Therapist (#98925) in the state of California, EMDRIA Approved Consultant, Brainspotting Level 2, Somatic Experiencing Level 1. 

Maria G. L.

The "Private Practice 101" workshop blew my mind! Adriana offered so much information that provided clarity to questions I had been holding/researching on my own. I was hesitant to make moves towards initiating my private practice, and this workshop provided the clarity to move forward and birth my vision .

The course includes a step by step guide which makes an overwhelming process, easier to follow. I had already done my own research on starting a business but this course helped organize all the information and feel less stressed. Adriana has also been extremely helpful in guiding me as I begin to set up my practice.  

Tatiana G. 
Private Practice Owner

Adri's PP workshop felt like a complete yet loving immersion into the world of private practice that helped me feel less intimidated and more empowered to pursue this business opportunity. I love that Adri is so knowledgeable and humble, and makes every aspect of PP feel attainable, offers real, concrete tips and resources, and has contagious passion!  


The private practice workshop was really helpful. It’s really nice to hear Adrianas personal experience, along with all the lessons she picked up along the way. I appreciate with how much detail and resources she added to the workshop.I felt more confident and at ease after attending her workshop. I highly recommend for therapist wanting to start a private practice to attend! 


Course Pricing

  • Payment Plan
  • $185 USD

    2 payments of $185 USD every 2 weeks

    Two payments of $185 paid one month apart (total $370). Last day to sign up is Sat, April 8, 2023.

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  • Most popular
    Full Payment

    $350 USD


    Pay a one-time fee of $400.00

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