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Launching a Solo Private Practice 101

A 4-hour live course teaching you how to open your own solo private practice led by Adriana Alejandre, LMFT
Live Training


By Adriana Alejandre, LMFT, 

This live, 4-hour, national workshop is for BIPOC wellness professionals who would like to launch a solo private pay practice that affirms culture & social justice in policies within our practices. Adriana is in the process of creating this workshop into an e-course but at the moment the e-course is not ready. The workshop will be held live via zoom.

Upon registering, you will receive the Zoom link via email where we will met on Saturday, June, 8th at 9am PST (until 1pm PST). Please check your time zone.

This class is only for individuals who are NOT in private practice already. If you are in a group practice and want to open/start your own practice, this class if for you. Associates/pre-licensed therapists are welcomed if they are close to completing their hours.

The price is per person.

Note: Legal aspects of each profession and state will be your responsibility to do research on.

Topics we will discuss:

Finding your specialties & niching down:

Learn the steps and considerations needed to find your specialties to market to your audience.
Type something

Legal Administrative Necessities

Run through the checklist thoroughly with explanations for each section to help you demystify the process to launch.

Pricing your services and creating sliding scales

Various situations and nuances will be discussed and taught to help you price your services for profit, and keeping equity in mind.

Branding and Marketing Strategies

Learn how to brand your practice, yourself, and about print and digital marketing strategies, including website content.

Communicating with Potential Clients

Discovering your language to screen clients, conduct intake calls and refer out will be given attention.

E-Book & Scripts

Receive an e-book summarizing workshop content & filled with referrals & discount codes.

Discussion & Built-in Community

Opportunity to ask questions after you watch modules & join our private community of members. 


We recommend joining if you are close to finishing your hours. This workshop focuses on helping clinicians launch their own practices assuming they are licensed. A 30-minute consultation with Adriana if recommended if you are an associate and looking for a supervisor to gain experience in private practice. As of August 2022, I will launch a 2 hr course for associates looking to join a practice and/or seeking to launch their own practice after post-licensure. 

No. As a group practice owner that launched a successful solo practice from 2017-2020, the steps and considerations to launching group practice are different. This course focuses on solo private practices. 

You're welcomed to purchase the course and review to be sure you have all the steps. Other options can include joining the Latinx Therapy directory's $21/mo or $180/year plan that include group consultations focused on marketing, or a private 30-minute or 1-hr consultation with Adriana Alejandre. This course focuses on the launching steps more so than specific marketing tips.

If interested in a private calls with Adriana:
Book here for a 30 minute consultation.
Book here for a 1-hr consultation.

Yes, the content is generalized for professionals in all states (US based). If you are concerned and have specific questions, please email me at before enrolling.

Unforturnately, I do not have knowledge or experience in this. You will learn how to market yourself and launch a private pay practice.

Latinx Therapy: Ads

Adriana Alejandre is a Trauma Therapist, Consultant and Speaker from Burbank, California, who has a Masters in Clinical Psychology from Pepperdine University. Adriana owns her own bilingual group practice, EMDR and Trauma Therapy Center focusing on wellness for Black, Brown and Indigenous people. She is also the founder of internationally recognized, Latinx Therapy, a directory and bilingual podcast that destigmatizes mental health myths & provides education to combat the stigma. In 2021, she launched a community non-profit with a program called Therapy Dinero to create access to therapy services.

To learn about her group practice, visit:

Clinically, she is a Licensed Marriage and Family Therapist (#98925) in the state of California, EMDRIA Certified & Approved Consultant currently creating her own curriculum, and is trained in Brainspotting Level 2 and Somatic Experiencing Level 1. 

Maria G. L.

The "Private Practice 101" workshop blew my mind! Adriana offered so much information that provided clarity to questions I had been holding/researching on my own. I was hesitant to make moves towards initiating my private practice, and this workshop provided the clarity to move forward and birth my vision .

The course includes a step by step guide which makes an overwhelming process, easier to follow. I had already done my own research on starting a business but this course helped organize all the information and feel less stressed. Adriana has also been extremely helpful in guiding me as I begin to set up my practice.  

Tatiana G. 
Private Practice Owner

Adri's PP workshop felt like a complete yet loving immersion into the world of private practice that helped me feel less intimidated and more empowered to pursue this business opportunity. I love that Adri is so knowledgeable and humble, and makes every aspect of PP feel attainable, offers real, concrete tips and resources, and has contagious passion!  


The private practice workshop was really helpful. It’s really nice to hear Adrianas personal experience, along with all the lessons she picked up along the way. I appreciate with how much detail and resources she added to the workshop.I felt more confident and at ease after attending her workshop. I highly recommend for therapist wanting to start a private practice to attend! 


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